Whether you have been in business for decades or you are just starting out, there is one truth about business you have probably learned by now: business never stays the same. While the global COVID-19 pandemic has certainly accelerated some changes in business, the reality is that business is always shifting to adopt new technologies …
2022 is right around the corner! And you really should be preparing right now for the new year. There are so many big things coming for hearing professionals that you may feel overwhelmed by the potential changes. But here at Audiology Plus, we are prepared to help you sift through the news and plan for …
If you have been marketing your business online for several years now, you have seen many changes in SEO (search engine optimization). If you rewind the clock 10-15 years, the best practice was to optimize a page for a single keyword by simply using that keyword as frequently as possible—even at the risk of making …
Storytime: I recently bought a new razor from an online business. I used my new razor happily for two months, and then it broke, literally falling apart in my hand as I was shaving. So, I did what many people do now; I contacted the company via social media, told them what happened, and included …
SEO is so much more than your website content—there is one major factor that plays a huge role in your SEO performance and how patients find you. Can you guess what it is? If you guessed online reviews, you win the prize! Reviews play a major role in how your business is found and performs …
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Do you think you are a visual person? Or do you ingest information easier if you read it? Well, studies show that video actually makes people happier than text. Before you say to yourself, “Well, that’s interesting,” and move on, think about how this can be applied in your practice. Utilizing video can go a …
Patient experience will make or break a practice. If the patients do not feel heard or supported, they will not return (and they will make their negative experience known online). Healthcare providers in various fields now find themselves turning to patient experience to rebuild their practices after losing massive amounts of revenue during the COVID-19 …
Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.” …
Alright, let’s do a quick check-in. The COVID-19 pandemic hit the United States and Canada in March 2020. Now, over a year and a half later, things have still not fully returned to “normal.” With the possibility of more virus variants in the future, it is difficult to know when things will go back to …
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told, …
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