As a hearing healthcare professional, your top priority is serving your patients. However, there is no denying that your hearing practice is a business, and in order to gain new clients in 2019, digital marketing is a must. While traditional forms of marketing like direct mail, TV and radio ads, and billboards are still in …
The Most Common Misconceptions about Digital Marketing in Healthcare Read More »
Have you ever done a Google search and seen multiple top results from the same website? For example, if you search for “pure green coffee bean extract,” there are two results from Walmart and two results from Amazon on the first page of search engine results. These are known as duplicate listings, and for many …
What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It? Read More »
You are probably aware that mobile-friendly websites are increasingly important, as more and more people do a majority of their Internet browsing from their mobile phones. Gone are the days of using a desktop or even laptop computers for most of your online searches. In fact, people are now spending more time on their mobile …
Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought. …
The Importance of Communication Skills Training (Even for Hearing Professionals) Read More »
eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew. eCommerce …
5 eCommerce Strategies That Will Help Your Practice Grow Read More »
It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to …
The Necessity of Digital Accessibility in the Pandemic Era Read More »
In today’s digital world, your business’s social media presence isn’t just “extra” marketing activity. It is a powerful way to extend and support your patients. But there is a small catch; utilizing social media strategically, especially for small businesses, can fall far down the list of marketing priorities. According to Oberlo, there are 3.5 billion …
Developing and Executing a Social Media Strategy Read More »
If you are interested in creating a virtual environment to increase productivity and efficiency, then you have come to the right place! Offering virtual options to your patients will revolutionize your business. A recent survey has shown that audiologists feel the COVID-19 lockdown has brought about some beneficial changes to care of patients with hearing …
Efficient and Effective Virtual Practice Management Read More »
The definition of online presence is a combination of things including a strong website with an active blog, social media pages, online ads and reviews. But there is a lot more that needs to be considered when creating, supporting and managing your online presence. Now, more than ever, your website’s user experience (UX) matters and …
How Do You Bring More Patients to Your Practice? Read More »
eCommerce is short for “electronic commerce,” which is the buying and selling of goods (or services) on the internet. So, put simply, eCommerce = growth. According to eCommerce expert Gary Hoover, his research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And it doesn’t stop …