eCommerce is short for “electronic commerce,” which is the buying and selling of goods (or services) on the internet. So, put simply, eCommerce = growth. According to eCommerce expert Gary Hoover, his research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And it doesn’t stop …
If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time, …
How eCommerce Is Revolutionizing Business in the Age of COVID-19 Read More »
Allow me to share a brief personal experience. I recently wanted to learn to arm knit a blanket. I had learned traditional knitting in the past (although that was nearly 20 years ago), but I had never tried arm knitting. I started on YouTube, where I simply searched for “how to arm knit a blanket.” …
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and …
Digital Marketing Strategy & Planning in the Age of COVID-19 Read More »
The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it. However, did you know that many scams exist in the online marketing world as well? These scams are created with basically …
5 Key Tips for How to Recognize Online Marketing Scams Read More »
A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through …
Reach the Customers You Want with Precision Targeting Read More »
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business …
Enhance Your Content Marketing with Patient Reviews Read More »
Welcome, 2019! As we move into the new year, it’s the perfect time to set goals for yourself and your business. How does SEO fit into your practice’s goals? Your online presence can be a powerful tool to attract new patients and grow your practice. SEO, or search engine optimization, is essential in ensuring that …
As a hearing healthcare professional, your top priority is serving your patients. However, there is no denying that your hearing practice is a business, and in order to gain new clients in 2019, digital marketing is a must. While traditional forms of marketing like direct mail, TV and radio ads, and billboards are still in …
The Most Common Misconceptions about Digital Marketing in Healthcare Read More »
Have you ever done a Google search and seen multiple top results from the same website? For example, if you search for “pure green coffee bean extract,” there are two results from Walmart and two results from Amazon on the first page of search engine results. These are known as duplicate listings, and for many …
What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It? Read More »