If you think you don’t need a web site that is mobile responsive, think again. Most consumers today have a smartphone, which they actively use to browse the internet. Yet, it’s a message that still bears repeating. Positioning your business where your customers are is crucial for any business. Let’s take a look at this …
Five Key Reasons Why Your Business Needs a Mobile Responsive Web Site Read More »
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients …
Choose Wisely: How Keywords Can Make or Break Your Online Presence Read More »
Redesigning and building a new web site for your business can often be challenging, especially when it comes to the process and what questions to ask your web site developer. Here are five factors you should consider when designing a new web site: Content Management Systems (CMS) Just like a computer is built on a …
Five Factors to Consider When Designing a New Web Site Read More »
Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place …
As online review web sites continue to evolve, more and more consumers are relying on them to make purchasing decisions from businesses for products and services. Both positive and negative reviews can impact a consumer’s buying decision, as the number of reviews, and the content of the reviews, posted about a business can easily help …
Smart Tactics for Managing Negative Online Reviews Read More »
It’s that time of the year again when anyone and everyone involved with marketing is talking about and doing research to try and determine what the trends in marketing will be for the upcoming year. Why is this? Because marketers and business owners need to be able to plan ahead and jump on trends before …
New Year, New Outlook: Top Digital Marketing Trends for 2017 Read More »
Do you think your web site looks “fine?” Do you think the graphics, including your logo, look good? Do you think the text is easy to read? Do you think it’s easy to find information on your web site? Now, let’s do a little test: think of something you need information about, search for it …
Why a Modern Web Site is Vital for Your Business Read More »
Have you ever wondered where content on web sites is stored, or how web sites are displayed and become accessible on computers and other electronic devices? All of this is done through what’s called a web host, which is a type of company that provides services that allow you to rent their web servers for …
Google Analytics is one of the most powerful marketing tools available to businesses today. Even though any mention of the term “analytics” can make many feel overwhelmed, if you’re doing any sort of digital marketing to try and attract new patients to your hearing center, it is important that you become familiar with how to …
Three Ways Google Analytics Can Help Boost Your Business Read More »
Search Engine Optimization, otherwise known as SEO, is one of the most commonly used terms in marketing today. It’s rare to look at a marketing web site or have a discussion about online marketing and growing your business without some reference to SEO. But what exactly is SEO? SEO stands for Search Engine Optimization. In …