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Five Key Reasons Why Your Business Needs a Mobile Responsive Web Site

If you think you don’t need a web site that is mobile responsive, think again. Most consumers today have a smartphone, which they actively use to browse the internet. Yet, it’s a message that still bears repeating. Positioning your business where your customers are is crucial for any business. Let’s take a look at this …

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Choose Wisely: How Keywords Can Make or Break Your Online Presence

Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients …

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Smart Tactics for Managing Negative Online Reviews

As online review web sites continue to evolve, more and more consumers are relying on them to make purchasing decisions from businesses for products and services. Both positive and negative reviews can impact a consumer’s buying decision, as the number of reviews, and the content of the reviews, posted about a business can easily help …

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Three Ways Google Analytics Can Help Boost Your Business

Google Analytics is one of the most powerful marketing tools available to businesses today. Even though any mention of the term “analytics” can make many feel overwhelmed, if you’re doing any sort of digital marketing to try and attract new patients to your hearing center, it is important that you become familiar with how to …

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