The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves …
Digital Marketing Trends for Healthcare Practices Read More »
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner, …
As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure …
Understanding the importance of digital marketing these days is simple: because the majority of consumers today are online, it is vital that you market your business online so you are in front of where consumers are, and they can see you. However, understanding the terms associated with digital marketing can be a little challenging at …
Essential Digital Marketing Terms You Should Know Read More »
Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and …
Using the Digital Frontier to Build an Unstoppable Practice Read More »
If you think you don’t need a web site that is mobile responsive, think again. Most consumers today have a smartphone, which they actively use to browse the internet. Yet, it’s a message that still bears repeating. Positioning your business where your customers are is crucial for any business. Let’s take a look at this …
Five Key Reasons Why Your Business Needs a Mobile Responsive Web Site Read More »
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients …
Choose Wisely: How Keywords Can Make or Break Your Online Presence Read More »
Redesigning and building a new web site for your business can often be challenging, especially when it comes to the process and what questions to ask your web site developer. Here are five factors you should consider when designing a new web site: Content Management Systems (CMS) Just like a computer is built on a …
Five Factors to Consider When Designing a New Web Site Read More »
Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place …
As online review web sites continue to evolve, more and more consumers are relying on them to make purchasing decisions from businesses for products and services. Both positive and negative reviews can impact a consumer’s buying decision, as the number of reviews, and the content of the reviews, posted about a business can easily help …
Smart Tactics for Managing Negative Online Reviews Read More »