Do you think your web site looks “fine?” Do you think the graphics, including your logo, look good? Do you think the text is easy to read? Do you think it’s easy to find information on your web site? Now, let’s do a little test: think of something you need information about, search for it …
Why a Modern Web Site is Vital for Your Business Read More »
Have you ever wondered where content on web sites is stored, or how web sites are displayed and become accessible on computers and other electronic devices? All of this is done through what’s called a web host, which is a type of company that provides services that allow you to rent their web servers for …
Google Analytics is one of the most powerful marketing tools available to businesses today. Even though any mention of the term “analytics” can make many feel overwhelmed, if you’re doing any sort of digital marketing to try and attract new patients to your hearing center, it is important that you become familiar with how to …
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Search Engine Optimization, otherwise known as SEO, is one of the most commonly used terms in marketing today. It’s rare to look at a marketing web site or have a discussion about online marketing and growing your business without some reference to SEO. But what exactly is SEO? SEO stands for Search Engine Optimization. In …
While the term SEO is very familiar to anyone who does any sort of online marketing, the terms on-site SEO and off-site SEO are not as familiar or referred to as much, even though both play a significant part in how your web site displays and ranks in search engines. So what exactly are on-site …
On-Site SEO: Best Practices You Need to Implement Read More »
Every spring you hear that this is the time to clean up your home, your desk, and even your car. Have you ever considered spring cleaning the SEO for your business? Though you may have an SEO strategy in place, sometimes it may need some polishing up, as it can be easy to get off-target …
Why is it important that your website is optimized for local SEO? People use online searches every day to find the best local businesses for the products and services they’re in need of. For businesses such as hearing centers that rely on attracting patients who live in the local area, it is especially important that …
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In the rapidly evolving world of digital marketing, one tagline remains constant: content is king. And how could it not be? Content is the foundation of the entire Internet, after all. Without content, or information and descriptions about anything from the latest foam roller to the local news, the Internet would cease to lure us …
Shopping online has become a popular practice, with everything from groceries to furniture being available for online purchase and next-day delivery. The rapid rise of online purchases even has some experts warning of the complete extinction of brick and mortar stores in the not-too-distant future. Dire predictions aside, it’s hard to deny the usefulness of …
The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves …
Digital Marketing Trends for Healthcare Practices Read More »