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The 3 Things Your Patients Want NowThe 3 Things Your Patients Want Now

Although running a business can be incredibly complex, it all comes down to one thing: giving your customers what they want. So, what do your patients want? Although the main purpose of your business (to provide excellent hearing healthcare) remains the same, the answer to what your patients want does not stay the same through …

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Is Your Content Working For You, Or Against You?Is Your Content Working For You, Or Against You?

If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. At first glance, content might seem simple. Provide content and your business will thrive online, right? In truth, not all …

Is Your Content Working For You, Or Against You?Is Your Content Working For You, Or Against You? Read More »

The Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing AidsThe Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing Aids

The hearing industry is abuzz with the latest news – Bose and Walgreens have jumped into the ring to be the newest hearing aid manufacturers. And while they are just starting to sell hearing aids to select states, their sales are online, and Walgreens is also selling in-stores. Here is a brief run-down of their …

The Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing AidsThe Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing Aids Read More »

The Importance of Quality Content and Content StrategyThe Importance of Quality Content and Content Strategy

If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced …

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How to Stand Out as a Hearing Healthcare SpecialistHow to Stand Out as a Hearing Healthcare Specialist

The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with …

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How the Pandemic Created and Continues to Create Explosive Growth in E-CommerceHow the Pandemic Created and Continues to Create Explosive Growth in E-Commerce

Now that it has been over a year since the beginning of the COVID-19 pandemic, it might be starting to feel like the way we live life now is the only way we ever lived. But if you take a moment to think back to when the first lockdowns began—in March and April 2020 for …

How the Pandemic Created and Continues to Create Explosive Growth in E-CommerceHow the Pandemic Created and Continues to Create Explosive Growth in E-Commerce Read More »

Is Pinterest the Future of Shopping and E-Commerce?Is Pinterest the Future of Shopping and E-Commerce?

If this article were to list everything that has changed in our day-to-day lives between January 2020 and now, it would be an unending article. (And you probably don’t have time to read that!) So, let’s start by getting right to the heart of the matter at hand: the retail industry during and after COVID. …

Is Pinterest the Future of Shopping and E-Commerce?Is Pinterest the Future of Shopping and E-Commerce? Read More »

How eCommerce Is Revolutionizing Business in the Age of COVID-19How eCommerce Is Revolutionizing Business in the Age of COVID-19

If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time, …

How eCommerce Is Revolutionizing Business in the Age of COVID-19How eCommerce Is Revolutionizing Business in the Age of COVID-19 Read More »