These days, just about everyone (and their business) has a social media page. With so many voices competing to be heard, you may feel like your practice is getting lost online. One way to stand out in the crowd is to ensure that your social media posts are engaging. Make it easy for people to want to click on your posts and share them—and make it difficult for them to continue scrolling without taking action! Here are a few easy tips for writing engaging social media posts.
- Include fun, personalized photos.
Photos are a great way to get more interaction online. In fact, including visual content like photos and videos seems to be the norm on social media nowadays. Stand out from your competitors by using fun, personalized photos.
Now, you might be wondering how to make audiology seem fun. First, try some humor! If you find a comic related to audiology, share it on your social media pages (giving credit to the artist, of course). Second, create some fun photos in your office. Showcase the personalities of your team members, capture funny moments that happen every day, and share events, even small ones like birthday lunches. Third, try something unexpected that captures the reader’s attention and draws them in to learn more.
- Write like you’re speaking to a friend.
When you write for your practice, you might find yourself trying to sound professional and formal. This certainly has its place in business, but usually not on social media! Many social media users scroll their pages to find something interesting, not something “professional.”
Instead of worrying about sounding professional, write your social media posts as though you were speaking to a friend. Avoid using professional jargon, complex terms, or long sentences. Imagine you are telling a friend about the social media post you want to create and write down what you would say to them.
- Share the table of contents.
If you are sharing the link for a blog post or another piece of content on your social media page, give the reader a preview of the table of contents. This can pique their curiosity and help them decide whether this content is something they are interested in. If your content doesn’t have a formal table of contents, don’t worry! Simply create a short bullet list (4-5 items) of the most important points of your content. Be sure they are points that are relevant to your target audience.
- Include a mind-blowing fact.
In the world of audiology, this one can be easy! Share a fascinating fact that most of your readers won’t already know. This can capture their interest, stop their scroll, and encourage them to learn more about you and your practice.
If you don’t know any fun facts right off the top of your head, do a simple online search for “interesting facts about hearing.” There are many you can share, like the middle ear is about the size of an M&M, or sitting in front of the loudspeakers at a concert can begin to damage your hearing in only 7.5 minutes. Of course, following up the fact with relevant information (like how they can protect their hearing at a concert) will increase the value of your content.
- Emphasize the content’s popularity.
People want to be in on what’s popular; it’s simply human nature. Help your readers feel like they’re part of the in-crowd by emphasizing your content’s popularity. For example, if you are sharing your blog post that received the most views in 2021, give it a social media caption like “My most popular blog from 2021” or “One of my best writings from 2021.”
With these tips, it can be simple to create engaging social media posts. For more information about how to engage your audience online, we invite you to contact us today at AudiologyPlus. We are eager to help your business grow.
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