Month: May 2021

The Importance of Quality Content and Content StrategyThe Importance of Quality Content and Content Strategy

If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced …

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How to Stand Out as a Hearing Healthcare SpecialistHow to Stand Out as a Hearing Healthcare Specialist

The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with …

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