Like it or not, people trust reviews.
Online reviews are important because they have become a reference point for buyers and so many people trust them when making purchasing decisions. According to BrightLocal, 90% of consumers read online reviews before visiting a business and 84% of people trust online reviews as much as a personal recommendation. With statistics like that, there is no disputing the significance of online reviews. And there are many ways you can utilize reviews – like on marketing materials and social media.
SEO rankings are also influenced by click through rates. And reviews can play a big part with click through rates, especially if you’re generating great reviews regularly. If a lot of people choose your site from the search results, Google assumes you’re doing something right and will reward your site with better rankings. More eyes on your site means more business!