The Importance of Mobile-Optimized Content


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You are probably aware that mobile-friendly websites are increasingly important, as more and more people do a majority of their Internet browsing from their mobile phones. Gone are the days of using a desktop or even laptop computers for most of your online searches. In fact, people are now spending more time on their mobile devices than they are watching TV. 2019 is the first year in which time on mobile devices overtook TV time.
Google has not ignored this trend. Back in 2015, Google declared that they would be using mobile-friendliness as a ranking signal. This means that if your website is not mobile-friendly, your site will be ranked lower than others that are mobile-friendly. Google took this a step further in 2018, when they announced “mobile-first” indexing. Mobile-first indexing means that Google uses your mobile website before your desktop website to determine your site ranking.
Because Google has placed such great importance on mobile websites, it is now essential to have a mobile-friendly website. Your website should quickly and easily change size and format to fit the user’s device size, whether they are using a smartphone, a tablet, a laptop, or a desktop computer. Some menus, buttons, and other functions on your website also need to change depending on the device in use.
In addition to the technical aspects of a mobile-friendly website, your content should also be optimized for mobile use. For example, your social media posts should be designed to catch the attention of a visitor who is simply scrolling through Facebook or Instagram. If your content on social media is too long, not visual enough, or not engaging enough, it will not incite the viewer to stop and look at your content.
Here are a few tips to keep in mind as you optimize your content for mobile devices and users:

  • Remember that many mobile users are looking at their phones while multitasking. You need to grab their attention in a quick moment and communicate your message efficiently and effectively.
  • Facebook and Instagram both offer options to add gifs, stickers, text, and other animated elements to your posts, especially your Stories. This adds an element of motion that tends to catch a viewer’s eye.
  • Consider adding sound to your social media posts. If the user has sound enabled on their device, the sound will grab their attention.
  • Follow mobile content trends. For example, photo flat-lays are very popular right now. Utilizing this type of image for your practice’s marketing can capture the attention of seasoned social media users.

With these simple tips in mind, you are ready to create mobile-optimized content that helps grow your online presence and your business.
At AudiologyPlus, we work hard to stay abreast of the latest changes and trends in online marketing. To ensure that your website continues to perform at its best, we have already updated all of our customers’ websites to work within the mobile-first standard implemented by Google. You can rest easy knowing that your website is compliant with all of Google’s mobile requirements.
If you would like to learn more about mobile optimization or any other digital marketing topics, please contact us at AudiologyPlus. We are eager to speak with you!

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