5 Things You Should Know About Content and SEO for Your Business5 Things You Should Know About Content and SEO for Your Business

Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you can answer the questions they have. Creating content for your website will make or break your business online, especially if you ignore SEO. High-quality SEO content can help to boost …

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Meeting Your Customers’ Needs with Digital SolutionsMeeting Your Customers’ Needs with Digital Solutions

As a hearing healthcare provider, it is important that you meet your patients’ needs. What about their needs as customers? Your patients might come to you because they need high-quality hearing care, but they also want versatile business options that work for them. Now is the time to embrace the digital age and give your …

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9 Tips to Improve Your Visual Content9 Tips to Improve Your Visual Content

If you have browsed social media lately (whether for business or personal use), you have seen how visual this platform has become. Gone are the days of text-only posts. The way to command attention now is to use visuals. Here are 9 effective, easy-to-implement ways to improve your visual content. Stay consistent with your brand. …

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How to Improve the Digital Customer Journey in 2022How to Improve the Digital Customer Journey in 2022

Now, over two years since the COVID-19 pandemic began, you might be feeling like life has finally started to return to “normal.” Many areas and businesses have dropped their mask requirements, a large portion of the population is vaccinated, and many events and other activities have resumed. However, life is not the same as it …

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Changing the Narrative for Hearing ProfessionalsChanging the Narrative for Hearing Professionals

For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and …

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Hearing Industry Projections for 2022Hearing Industry Projections for 2022

The advent of over-the-counter hearing aids has loomed over the hearing industry for a few years now. With the day drawing ever nearer when clients can purchase their hearing aids at big-box retailers without visiting a hearing professional, many people feel negative about the future of the hearing industry. However, data shows that hearing healthcare …

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5 Simple Tips for Writing Engaging Social Media Posts5 Simple Tips for Writing Engaging Social Media Posts

These days, just about everyone (and their business) has a social media page. With so many voices competing to be heard, you may feel like your practice is getting lost online. One way to stand out in the crowd is to ensure that your social media posts are engaging. Make it easy for people to …

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4 Great Ways to Get Your Patients More Involved with Your Practice Online4 Great Ways to Get Your Patients More Involved with Your Practice Online

If you want your business to thrive, it is essential to have interaction with your patients. This both improves their rapport with your practice and—when it comes to online interaction—boosts your online presence. Here are four great ways to get your patients more involved with your practice online. Ask for reviews. Positive reviews are the …

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How Will People Be Searching in 2022? Here Are Some Helpful PredictionsHow Will People Be Searching in 2022? Here Are Some Helpful Predictions

A new year means new online marketing and search trends. So, what do you need to know about how people will be searching in 2022? And how can your practice benefit from these upcoming search trends? Here are the top predictions for 2022 search trends and patterns. Video Search Storytime: I recently did a quick …

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How to Integrate Over-the-Counter Hearing Aids Into Your PracticeHow to Integrate Over-the-Counter Hearing Aids Into Your Practice

Over-the-counter (OTC) hearing aids have been on the horizon for a few years. Now that we are in 2022, it seems that this will be the year for OTC hearing aids. As a hearing healthcare professional, you will need to evaluate how OTC hearing aids will fit into your practice model. Here are a few …

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